Exploring Trust and Enjoyment in Social Commerce: A Cross-Cultural Research Proposal
نویسنده
چکیده
The distinctive feature of social commerce is its focus on supporting the social aspect of an online shopping experience. Social commerce websites are designed to be online shopping communities, examples including Pinterest and Kaboodle in the US, and Mogujie, Meilishuo, and Taojianghu in China. Social commerce websites offer many unique features to facilitate online social interactions, such as rich user profiles, sharable shopping lists, blogs, polls, and other user-driven content and features.
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